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Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
JDate only posted once, and Bumble posted the most frequently, with 50 posts.
Video on Instagram continues to be outpaced by photo.
What can we derive from the best content of the 2017 Valentine’s season?
We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.
For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.
Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
For other brands, other top links posts also tended to share relationship advice.Tags: Adult Dating, affair dating, sex dating