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Ms Lydia Gan, 40, owner of 8,000- member dating agency Clique Wise and Love Again, which offers relationship coaching, says the app will appeal to a younger generation looking for serious relationships.

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It is currently available only for i Phone users, but an Android version will be rolled out by next month.

Mr Zuraimie Ismail, 43, director of Skimly, the company that developed the app, sunk in $20,000 into this project after being inspired by his sister and colleagues who have yet to get hitched.

The latest such app to hit smartphones has its eye on a niche clientele - Muslim singles.

Mat & Minah - a tongue-in-cheek reference to colloquial slang for young Malay men and women - was launched last month and can be downloaded for free.

It’s Just Lunch offers clients a chance to get acquainted over lunch.

The firm does all the work, making reservations, clearing the matches with customers.

For ethnic Malay men aged 30 to 34, the percentage of singles jumped from 24.4 per cent in 2000 to 30.5 per cent in 2010.

For women, the number edged up from 12.7 per cent in 2000 to 18.2 per cent in 2010.

Mr Kenneth Lim, 28, one of the co-founders, believes there is "proven commercial value in creating niche dating sites".

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