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In terms of engagement, Flurry says that the frequency of consumers checking mobile dating apps contributes to the growth in time spent per day in mobile dating apps.
Last year, the average user opened a dating app 2 times per day, a little under 2 minutes each time.
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Overall, the number of unique users of all applications increased 125%, year-over-year, while the number of unique users using mobile dating apps increased by 150% over the same period.
For background, Flurry found the top dating apps and sites are Match.com, e Harmony, Plenty Of Fish, Zoosk, Jazzed Online Dating, Skout, and Grindr.
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Flurry measured this by looking at the proportion of unique users of dating services versus the total, per platform.
For the Internet, Flurry compared unique visitors of online dating sites versus the total number of people using the Internet, which totaled 12% in June 2010 and 13% in June 2011.
For mobile apps, Flurry compared unique users of mobile dating apps versus all apps, which resulted15% in June 2010 and 17% in June 2011.Tags: Adult Dating, affair dating, sex dating