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But like any good journalist, I want to get my facts straight before diving in.
Revenue gains averaged 3.5pc per year over the five-year period to reach $2bn (£1.25bn) in 2012, with consumers increasingly turning to the internet to meet prospective dates.
America is home to dating giants such as e Harmony, who have has been profitable since 2004 and exceeded the $1bn in revenue mark in 2009.
They estimate that 542 people get married every day in the USA having met on their website, accounting for nearly 5pc of new US marriages.
Now operating in over 150 countries, they have noted the need to connect specific groups of people and offer a senior singles section.
In the process, I gleaned a handful of fundamental facts that should better prepare me for any online dating adventures ahead (if I get up the guts to go for it, that is).
While commercials for online dating sites featuring picture-perfect couples making doe eyes at each other might turn you off, plenty of partners do meet online these days.
Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.
The US dating services industry has performed well over the last five years.
Rutgers communications assistant professor Jennifer Gibbs says that someone, for instance, might say they're 35 instead of 36 to not get filtered out of demographics searches on dating sites.Tags: Adult Dating, affair dating, sex dating