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Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.

“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

In other words, there’s no incentive for them to make the experience speedy.

If you find your life partner on your first date, the site doesn’t make much money off you.

Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.

In fact, people over 50 are one of the fastest growing segments.

That kind of connection rate would shatter Hall of Fame records, at least in baseball.

But the responses from the more active group suggest they’re highly frustrated.

So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.

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